Full Job Description
Position: Digital Content Strategist
Location: Algonquin, Illinois
Company Overview
Join one of the leading technology and service companies in the world, InnovateTech Inc., headquartered right in the heart of Algonquin. Our mission is to transform the way businesses connect with customers and to make a positive impact through innovative digital solutions. As a part of our growing team, you will contribute to our purpose: to empower businesses to thrive in the digital age.
About the Role
As a Digital Content Strategist, you will play a vital role in shaping our brand's voice and strategy online. Your expertise in digital content creation, analysis, and optimization will help InnovateTech Inc. engage effectively with customers and drive brand loyalty. You will work closely with our marketing, design, and development teams to create compelling content that resonates with our target audience.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with the company's overall marketing and communication goals.
- Conduct thorough audience research to identify customer preferences and trends, ensuring that content is tailored for maximum engagement.
- Create high-quality, SEO-optimized editorial content across various platforms, including blogs, social media, email newsletters, and our website.
- Monitor and analyze content performance metrics, using data-driven insights to refine and improve our content strategies continuously.
- Collaborate with cross-functional teams including graphic designers, SEO specialists, and product managers to produce integrated marketing campaigns.
- Manage the content calendar to ensure timely delivery of content across all digital channels.
- Stay up-to-date with industry trends, best practices in digital marketing, and emerging technologies to proactively suggest improvements.
- Create engaging multimedia content that includes videos, infographics, and other interactive formats to enhance user experience.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or digital marketing.
- Proficiency in SEO best practices, content management systems (CMS), Google Analytics, and social media tools.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Experience managing and mentoring junior staff or interns.
- A strong portfolio of successful digital content projects and campaigns.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Knowledge of HTML, CSS, or graphic design software is a plus.
Why Work with InnovateTech Inc.?
At InnovateTech Inc., we believe that our success lies in the talent and dedication of our employees. When you join us, you'll become part of a dynamic culture that values creativity, innovation, and teamwork. We offer:
- Competitive Salary: We recognize your hard work and offer packages that reflect your skills and contributions.
- Comprehensive Benefits: Health, dental, and vision insurance, 401(k) matching, and generous paid time off.
- Professional Development: Opportunities for training, conferences, and advancement within the company.
- Work-Life Balance: Flexible work hours and the potential for remote work options.
- Positive Work Environment: A collaborative culture that encourages creativity and innovation.
How to Apply
If you’re passionate about digital content and ready to make a difference at InnovateTech Inc., we want to hear from you! Please submit your resume, cover letter, and a portfolio showcasing your best work to our HR department. In your cover letter, make sure to highlight your experience as a Digital Content Strategist and how you can contribute to our team.
Conclusion
Join us in Algonquin, Illinois, and become a part of our mission to empower businesses through innovative digital solutions! We can't wait to see how your talents will enrich our rapidly evolving team.
InnovateTech Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.